{"id":21376,"date":"2021-03-09T17:15:23","date_gmt":"2021-03-09T10:15:23","guid":{"rendered":"https:\/\/www.thp.com.vn\/tuyen-dung\/?post_type=iwj_job&#038;p=21376"},"modified":"2021-03-09T17:15:23","modified_gmt":"2021-03-09T10:15:23","slug":"digital-marketing-executive","status":"publish","type":"iwj_job","link":"https:\/\/www.thp.com.vn\/tuyen-dung\/cong-viec\/digital-marketing-executive\/","title":{"rendered":"Digital Marketing Executive"},"content":{"rendered":"<h4>Gi\u00e1 tr\u1ecb thp mang l\u1ea1i<\/h4>\n<p>5 gi\u00e1 tr\u1ecb m\u00e0 m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c t\u1ea1i THP<br \/>\n+ Th\u00e0nh t\u00edch \u2013 \u0110am m\u00ea<br \/>\n\u2022 Th\u00e0nh t\u00edch c\u1ee7a t\u00f4i \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 c\u00f4ng b\u1eb1ng v\u00e0 r\u00f5 r\u00e0ng, kh\u00f4ng thi\u00ean v\u1ecb<br \/>\n\u2022 M\u00f4i tr\u01b0\u1eddng n\u00e0y t\u1ea1o c\u01a1 h\u1ed9i \u0111\u1ec3 t\u00f4i th\u1ef1c hi\u1ec7n nh\u1eefng g\u00ec t\u00f4i \u0111am m\u00ea<br \/>\n+ Ph\u00e1t tri\u1ec3n \u2013 \u1ea2nh h\u01b0\u1edfng<br \/>\n\u2022 T\u00f4i \u0111\u01b0\u1ee3c t\u1ea1o \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 t\u00f4i ph\u00e1t tri\u1ec3n<br \/>\n\u2022 T\u00f4i th\u1ea5y c\u00f4ng vi\u1ec7c c\u1ee7a t\u00f4i \u0111\u00f3ng g\u00f3p t\u1ea1o gi\u00e1 tr\u1ecb cho C\u00f4ng ty &amp; \u0111\u1ed3ng \u0111\u1ed9i c\u1ee7a t\u00f4i th\u00e0nh c\u00f4ng<br \/>\n+ T\u01b0 duy c\u1ea3i ti\u1ebfn \u2013 S\u00e1ng t\u1ea1o<br \/>\n\u2022 T\u00f4i \u0111\u01b0\u1ee3c t\u1ea1o \u0111i\u1ec1u ki\u1ec7n s\u00e1ng t\u1ea1o trong vi\u1ec7c th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c<br \/>\n\u2022 C\u00f4ng ty tri\u1ec3n khai c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh m\u1edbi mang gi\u00e1 tr\u1ecb \u0111\u1ebfn cho nh\u00e2n vi\u00ean &amp; kh\u00e1ch h\u00e0ng<br \/>\n+ V\u0103n h\u00f3a l\u00e0m vi\u1ec7c \u2013 X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7<br \/>\n\u2022 V\u0103n h\u00f3a l\u00e0m vi\u1ec7c gi\u1eefa \u0111\u1ed3ng nghi\u1ec7p &amp; c\u1ea5p tr\u00ean h\u00e0nh x\u1eed v\u1edbi nhau &amp; v\u1edbi t\u00f4i theo gi\u00e1 tr\u1ecb C\u1ed1t l\u00f5i C\u00f4ng ty<br \/>\n\u2022 T\u1ea1i m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c v\u1edbi \u0111\u1ed3ng nghi\u1ec7p: c\u1edfi m\u1edf, h\u1ee3p t\u00e1c, quan t\u00e2m l\u1eabn nhau<br \/>\n+ L\u00e3nh \u0111\u1ea1o \u2013 T\u00f4n tr\u1ecdng<br \/>\n\u2022 S\u1ebfp l\u1eafng nghe, th\u1ea5u hi\u1ec3u, h\u1ed7 tr\u1ee3 &amp; d\u1eabn d\u1eaft s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a t\u00f4i &amp; \u0111\u1ed3ng \u0111\u1ed9i<br \/>\n\u2022 C\u00f4ng ty mu\u1ed1n l\u1eafng nghe \u0111\u1ec3 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho t\u00f4i ho\u00e0n th\u00e0nh c\u00f4ng vi\u1ec7c t\u1ed1t h\u01a1n<\/p>\n<hr \/>\n<h4>M\u1ee5c \u0111\u00edch c\u00f4ng vi\u1ec7c<\/h4>\n<p>1.Th\u1ef1c thi ph\u1ed1i h\u1ee3p v\u1edbi c\u00e1c kh\u1ed1i, ph\u00f2ng ban trong to\u00e0n C\u00f4ng ty v\u00e0 \u0111\u1ed1i t\u00e1c b\u00ean ngo\u00e0i \u0111\u1ec3 c\u00f9ng th\u1ef1c thi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Digital Marketing; tri\u1ec3n khai th\u1ef1c hi\u1ec7n c\u00e1c k\u1ebf ho\u1ea1ch Digital Marketing c\u1ee7a nh\u00e3n h\u00e0ng \u0111\u1ec3 \u0111\u1ea1t c\u00e1c m\u1ee5c ti\u00eau Digital Marketing ng\u1eafn h\u1ea1n, trung h\u1ea1n, d\u00e0i h\u1ea1n cho t\u1eebng nh\u00e3n h\u00e0ng nh\u1eb1m th\u1ef1c thi chi\u1ebfn l\u01b0\u1ee3c ng\u1eafn h\u1ea1n, trung h\u1ea1n v\u00e0 d\u00e0i h\u1ea1n c\u1ee7a c\u00f4ng ty.<\/p>\n<ul>\n<li>+ Consumer Marketing (Brand Team): Hi\u1ec3u r\u00f5 m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c, \u0111\u1ecbnh v\u1ecb nh\u00e3n hi\u1ec7u c\u1ee7a s\u1ea3n ph\u1ea9m hi\u1ec7n t\u1ea1i v\u00e0 m\u1edbi t\u1eeb \u0111\u00f3 l\u00e0m c\u01a1 s\u1edf l\u1eadp k\u1ebf ho\u1ea1ch<\/li>\n<li>+ B\u1ed9 ph\u1eadn MA: B\u00e1o c\u00e1o ng\u00e2n s\u00e1ch Digital c\u1ee7a t\u1eebng nh\u00e3n h\u00e0ng<\/li>\n<li>+ B\u1ed9 ph\u1eadn Truy\u1ec1n th\u00f4ng: \u0110\u1ea3m b\u1ea3o n\u1ed9i dung c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch Digital Marketing \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t \u0111\u00fang, ph\u00f9 h\u1ee3p v\u1edbi k\u1ebf ho\u1ea1ch qu\u1ea3ng c\u00e1o Digial, ti\u1ebfp c\u1eadn v\u00e0 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 t\u1ed1t \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng online.<\/li>\n<li>+ B\u1ed9 ph\u1eadn Market Insight \u2013 Digital: C\u1eadp nh\u1eadt c\u00e1c xu h\u01b0\u1edbng, nhu c\u1ea7u, h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean online, ph\u00e2n t\u00edch ho\u1ea1t \u0111\u1ed9ng c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, ph\u1ed1i h\u1ee3p \u0111o l\u01b0\u1eddng, b\u00e1o c\u00e1o \u1ea3nh h\u01b0\u1edfng c\u1ee7a k\u1ebf ho\u1ea1ch Digital Marketing nh\u1eb1m c\u1ea3i ti\u1ebfn ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng Digital \u0111\u01b0\u1ee3c t\u1ed1t h\u01a1n.<\/li>\n<li>+ \u0110\u1ed1i t\u00e1c Digital Marketing (Google, Facebook\u2026): T\u1ed5 ch\u1ee9c c\u00e1c bu\u1ed5i chia s\u1ebb \u0111\u1ec3 c\u1eadp nh\u1eadp xu h\u01b0\u1edbng Digital Marketing, c\u00e1c h\u00ecnh th\u1ee9c Qu\u1ea3ng c\u00e1o Digital m\u1edbi, c\u00e1c nghi\u00ean c\u1ee9u Digital marketing v\u00e0 \u0111\u00f3ng g\u00f3p \u00fd t\u01b0\u1edfng c\u00f9ng x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Digital Marketing<\/li>\n<\/ul>\n<p>2. Gi\u00e1m s\u00e1t v\u00e0 t\u1ed1i \u01b0u k\u1ebft qu\u1ea3 th\u1ef1c hi\u1ec7n Digital Marketing v\u1edbi m\u1ee5c ti\u00eau Digtal Marketing c\u1ee7a nh\u00e3n h\u00e0ng, \u0111\u1ea3m b\u1ea3o k\u1ebf ho\u1ea1ch Digital Marketing \u0111\u1ea1t KPIs \u0111\u1ec1 ra v\u1edbi chi ph\u00ed h\u1ee3p l\u00fd.<\/p>\n<p>3. Hi\u1ec3u r\u00f5 c\u00e1c Quy tr\u00ecnh, th\u1ee7 t\u1ee5c gi\u1eefa c\u00e1c kh\u1ed1i, ph\u00f2ng ban trong to\u00e0n C\u00f4ng ty v\u00e0 \u0111\u1ed1i t\u00e1c b\u00ean ngo\u00e0i \u0111\u1ec3 tri\u1ec3n khai k\u1ebf ho\u1ea1ch Digital Marketing \u0111\u1ea3m b\u1ea3o k\u1ebf ho\u1ea1ch Digital marketing \u0111\u01b0\u1ee3c tri\u1ec3n khai \u0111\u00fang ti\u1ebfn \u0111\u1ed9.<\/p>\n<hr \/>\n<h4>C\u00e1c \u0111i\u1ec1u ki\u1ec7n c\u1ea7n c\u00f3<\/h4>\n<ul>\n<li>+T\u1ed1t nghi\u1ec7p c\u1eed nh\u00e2n, c\u00e1c chuy\u00ean ng\u00e0nh kinh doanh, ti\u1ebfp th\u1ecb ho\u1eb7c qu\u1ea3ng c\u00e1o<\/li>\n<li>+ C\u00f3 ki\u1ebfn th\u1ee9c chuy\u00ean s\u00e2u v\u00e0 kinh nghi\u1ec7m trong l\u0129nh v\u1ef1c Digital (Facebook, Google, App, Video\u2026), t\u1eebng th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch Digital v\u1edbi m\u1ee5c ti\u00eau: T\u0103ng nh\u1eadn th\u1ee9c, ti\u1ebfp c\u1eadn, chuy\u1ec3n \u0111\u1ed5i, lead, t\u01b0\u01a1ng t\u00e1c, v\u1edbi ng\u01b0\u1eddi d\u00f9ng\u2026)<\/li>\n<li>+ S\u1eed d\u1ee5ng th\u00e0nh th\u1ea1o c\u00e1c c\u00f4ng c\u1ee5 Digital ph\u00e2n t\u00edch \u2013 l\u1eadp k\u1ebf ho\u1ea1ch (Google Analytic, Reach Planner\u2026) v\u00e0 c\u00f3 k\u0129 n\u0103ng v\u1eadn h\u00e0nh k\u0129 thu\u1eadt c\u0169ng nh\u01b0 c\u00f3 th\u1ec3 ti\u1ebfp nh\u1eadn c\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o m\u1edbi m\u1ed9t c\u00e1ch nhanh ch\u00f3ng.<\/li>\n<li>+ C\u00f3 kh\u1ea3 n\u0103ng t\u1ed1i \u01b0u h\u00f3a k\u1ebf ho\u1ea1ch Digital, ph\u00e2n t\u00edch d\u1eef li\u1ec7u, th\u1ea5u hi\u1ec3u v\u1ec1 c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng v\u00e0 b\u00e1o c\u00e1o t\u1ed1t.<\/li>\n<li>+ 1 \u2013 2 n\u0103m kinh nghi\u1ec7m . C\u00f3 kinh nghi\u1ec7m l\u00e0m vi\u1ec7c trong Digital Marketing Agency l\u00e0 m\u1ed9t l\u1ee3i th\u1ebf.<\/li>\n<li>+ K\u1ef9 n\u0103ng giao ti\u1ebfp b\u1eb1ng v\u0103n b\u1ea3n v\u00e0 b\u1eb1ng l\u1eddi n\u00f3i xu\u1ea5t s\u1eafc v\u00e0 ph\u1ea3i hi\u1ec3u bi\u1ebft Digital<\/li>\n<li>+ C\u00f3 th\u1ebf m\u1ea1nh trong ph\u00e2n t\u00edch v\u00e0 suy ngh\u0129 logic<\/li>\n<\/ul>\n","protected":false},"parent":0,"template":"","_links":{"self":[{"href":"https:\/\/www.thp.com.vn\/tuyen-dung\/wp-json\/wp\/v2\/iwj_job\/21376"}],"collection":[{"href":"https:\/\/www.thp.com.vn\/tuyen-dung\/wp-json\/wp\/v2\/iwj_job"}],"about":[{"href":"https:\/\/www.thp.com.vn\/tuyen-dung\/wp-json\/wp\/v2\/types\/iwj_job"}],"wp:attachment":[{"href":"https:\/\/www.thp.com.vn\/tuyen-dung\/wp-json\/wp\/v2\/media?parent=21376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}