{"id":23109,"date":"2023-02-03T16:03:07","date_gmt":"2023-02-03T09:03:07","guid":{"rendered":"https:\/\/www.thp.com.vn\/tuyen-dung\/?post_type=iwj_job&p=23109"},"modified":"2023-02-09T14:45:31","modified_gmt":"2023-02-09T07:45:31","slug":"marketing-manager-group-brand-manager","status":"publish","type":"iwj_job","link":"https:\/\/www.thp.com.vn\/tuyen-dung\/cong-viec\/marketing-manager-group-brand-manager\/","title":{"rendered":"Marketing Manager\/ Group Brand Manager"},"content":{"rendered":"

M\u00f4 t\u1ea3 c\u00f4ng vi\u1ec7c:<\/strong><\/p>\n

– Ch\u1ecbu tr\u00e1ch nhi\u1ec7m chi\u1ebfn l\u01b0\u1ee3c nh\u00f3m c\u00e1c nh\u00e3n h\u00e0ng ph\u1ee5 tr\u00e1ch, \u0111\u00e1p \u1ee9ng chi\u1ebfn l\u01b0\u1ee3c kinh doanh: S\u1ea2N L\u01af\u1ee2NG, DOANH THU, TH\u1eca PH\u1ea6N, L\u1ee2I NHU\u1eacN\u2026\u00a0 ng\u1eafn h\u1ea1n, trung h\u1ea1n v\u00e0 d\u00e0i h\u1ea1n c\u1ee7a c\u00f4ng ty<\/p>\n

+ X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c, \u0111\u1ecbnh v\u1ecb nh\u00e3n hi\u1ec7u\/ s\u1ea3n ph\u1ea9m hi\u1ec7n t\u1ea1i v\u00e0 m\u1edbi trong nh\u00f3m nh\u00e3n h\u00e0ng ph\u1ee5 tr\u00e1ch \u0111\u1ec3 t\u00ecm ki\u1ebfm c\u00e1c c\u01a1 h\u1ed9i kinh doanh m\u1edbi b\u1eb1ng c\u00e1c nh\u00e3n h\u00e0ng m\u1edbi ho\u1eb7c t\u0103ng tr\u01b0\u1edfng nh\u00e3n h\u00e0ng hi\u1ec7n c\u00f3 trong ng\u1eafn h\u1ea1n, trung h\u1ea1n v\u00e0 d\u00e0i h\u1ea1n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau\u00a0 chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a kh\u1ed1i Marketing trong ng\u1eafn h\u1ea1n, trung h\u1ea1n v\u00e0 d\u00e0i h\u1ea1n: VOLUME, REVENUE, MARKET SHARE, PROFIT theo nh\u00f3m nh\u00e3n h\u00e0ng ph\u1ee5 tr\u00e1ch.<\/p>\n

+\u00a0 L\u1eadp k\u1ebf ho\u1ea1ch, thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau, x\u00e1c \u0111\u1ecbnh, ph\u00e2n b\u1ed5 c\u00e1c ngu\u1ed3n l\u1ef1c, thi\u1ebft l\u1eadp quy tr\u00ecnh, th\u1ee7 t\u1ee5c, h\u01b0\u1edbng d\u1eabn c\u00f4ng vi\u1ec7c, \u0111\u00e0o t\u1ea1o hu\u1ea5n luy\u1ec7n nh\u00e2n vi\u00ean v\u00e0 tri\u1ec3n khai c\u00e1c h\u00e0nh \u0111\u1ed9ng chi\u1ebfn l\u01b0\u1ee3c ng\u1eafn h\u1ea1n, trung h\u1ea1n d\u00e0i h\u1ea1n c\u1ee7a kh\u1ed1i Marketing nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c ng\u1eafn h\u1ea1n, trung h\u1ea1n v\u00e0 d\u00e0i h\u1ea1n c\u1ee7a c\u00f4ng ty \u0111\u00e3 \u0111\u1ec1 ra theo nh\u00f3m nh\u00e3n h\u00e0ng ph\u1ee5 tr\u00e1ch<\/p>\n

– Ho\u1ea1ch \u0111\u1ecbnh, tri\u1ec3n khai th\u1ef1c hi\u1ec7n, ph\u00e2n t\u00edch v\u00e0 b\u00e1o c\u00e1o to\u00e0n b\u1ed9 c\u00e1c cu\u1ed9c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng theo t\u1eebng nh\u00e3n h\u00e0ng thu\u1ed9c nh\u00f3m nh\u00e3n h\u00e0ng ph\u1ee5 tr\u00e1ch nh\u1eb1m th\u1ea5u hi\u1ec3u c\u00e1c nhu c\u1ea7u s\u1eb5n c\u00f3 v\u00e0 ti\u1ec1m \u1ea9n c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 ng\u00e0nh h\u00e0ng \u0111\u1ec3 \u0111\u1ecbnh h\u01b0\u1edbng cho chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a s\u1ea3n ph\u1ea9m nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ng\u1eafn h\u1ea1n, trung h\u1ea1n v\u00e0 d\u00e0i h\u1ea1n c\u1ee7a kh\u1ed1i Marketing<\/p>\n

– Ho\u1ea1ch \u0111\u1ecbnh, t\u1ed5 ch\u1ee9c tri\u1ec3n khai, b\u00e1o c\u00e1o, ph\u00e2n t\u00edch v\u00e0 \u0111\u00e1nh gi\u00e1, chi\u1ebfn d\u1ecbch Marketing 360 \u0111\u1ed9 theo nh\u00f3m nh\u00e3n h\u00e0ng ph\u1ee5 tr\u00e1ch bao g\u1ed3m: S\u1ef1 ki\u1ec7n, qu\u1ea3ng c\u00e1o, c\u00e1c ho\u1ea1t \u0111\u1ed9ng Above the line & Below the line nh\u1eb1m thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng, ph\u00e1t tri\u1ec3n th\u1ecb ph\u1ea7n, th\u1ecb tr\u01b0\u1eddng c\u1ee7a nh\u00e3n h\u00e0ng\/ s\u1ea3n ph\u1ea9m \u0111\u1ec3 \u0111\u1ea1t c\u00e1c m\u1ee5c ti\u00eau ng\u1eafn h\u1ea1n, trung h\u1ea1n v\u00e0 d\u00e0i h\u1ea1n\u00a0 c\u1ee7a c\u00f4ng ty,\u00a0 \u0111\u1ec1 xu\u1ea5t c\u00e1c ph\u01b0\u01a1ng \u00e1n c\u1ea3i ti\u1ebfn v\u00e0 \u0111\u00f3ng GAP ch\u01b0\u01a1ng tr\u00ecnh\/chi\u1ebfn d\u1ecbch, \u0111\u1ea3m b\u1ea3o ho\u1ea1t ng\u00e2n s\u00e1ch ho\u1ea1t \u0111\u1ed9ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng hi\u1ec7u qu\u1ea3 trong kho\u1ea3ng DMEC\/Net Sales \u0111\u01b0\u1ee3c duy\u1ec7t \u0111\u1ec3 \u0111\u1ea1t l\u1ee3i nhu\u1eadn t\u1ed1i \u1ee9u cho c\u00e1c nh\u00e3n h\u00e0ng<\/p>\n

– L\u1eadp k\u1ebf ho\u1ea1ch, thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau, x\u00e1c \u0111\u1ecbnh, ph\u00e2n b\u1ed5 c\u00e1c ngu\u1ed3n l\u1ef1c, thi\u1ebft l\u1eadp quy tr\u00ecnh, th\u1ee7 t\u1ee5c, h\u01b0\u1edbng d\u1eabn c\u00f4ng vi\u1ec7c, \u0111\u00e0o t\u1ea1o hu\u1ea5n luy\u1ec7n nh\u00e2n vi\u00ean v\u00e0 tri\u1ec3n khai c\u00e1c h\u00e0nh \u0111\u1ed9ng chi\u1ebfn l\u01b0\u1ee3c ng\u1eafn h\u1ea1n, trung h\u1ea1n d\u00e0i h\u1ea1n c\u1ee7a kh\u1ed1i Marketing nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c ng\u1eafn h\u1ea1n, trung h\u1ea1n v\u00e0 d\u00e0i h\u1ea1n c\u1ee7a c\u00f4ng ty \u0111\u00e3 \u0111\u1ec1 ra theo nh\u00f3m nh\u00e3n h\u00e0ng ph\u1ee5 tr\u00e1ch<\/p>\n

Y\u00eau c\u1ea7u:<\/strong><\/p>\n

T\u1ed1i thi\u1ec3u t\u1ed1t nghi\u1ec7p c\u1eed nh\u00e2n, ng\u00e0nh Qu\u1ea3n tr\u1ecb Kinh Doanh, Marketing ho\u1eb7c T\u00e0i Ch\u00ednh, \u01afu ti\u00ean MBA\u00a0<\/em><\/p>\n

Th\u00e0nh th\u1ea1o MS Office<\/p>\n

Gi\u1ecfi ti\u1ebfng Anh<\/p>\n

Tr\u00ean 9 n\u0103m kinh nghi\u1ec7m trong l\u0129nh v\u1ef1c Marketing, qu\u1ea3n l\u00fd c\u00e1c nh\u00e3n h\u00e0ng FMCG, \u01b0u ti\u00ean trong ng\u00e0nh n\u01b0\u1edbc gi\u1ea3i kh\u00e1t, c\u00f3 \u00edt nh\u1ea5t 3 n\u0103m kinh nghi\u1ec7m trong vi\u1ec7c qu\u1ea3n l\u00fd nhi\u1ec1u nh\u00e3n h\u00e0ng thu\u1ed9c nhi\u1ec1u ng\u00e0nh h\u00e0ng kh\u00e1c nhau \u1edf c\u00f4ng ty c\u00f3 quy m\u00f4 t\u01b0\u01a1ng \u0111\u01b0\u01a1ng T\u00e2n Hi\u1ec7p Ph\u00e1t<\/p>\n

C\u00f3 nhi\u1ec1u kinh nghi\u1ec7m trong trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n, trung h\u1ea1n, ng\u1eafn h\u1ea1n c\u1ee7a Marketing (4P) v\u00e0\u00a0 ph\u1ed1i h\u1ee3p c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh nhi\u1ec1u nh\u00e3n h\u00e0ng kh\u00e1c nhau \u1edf nhi\u1ec1u ng\u00e0nh h\u00e0ng (\u0110\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m, gi\u00e1, truy\u1ec1n th\u00f4ng, k\u00eanh ph\u00e2n ph\u1ed1i)<\/p>\n

C\u00f3 nhi\u1ec1u kinh nghi\u1ec7m x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c nhi\u1ec1u Nh\u00e3n H\u00e0ng kh\u00e1c nhau \u1edf c\u00e1c ng\u00e0nh h\u00e0ng kh\u00e1c nhau t\u1eeb chi\u1ebfn l\u01b0\u1ee3c t\u1edbi th\u1ef1c thi chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng 360 ra th\u1ecb tr\u01b0\u1eddng (TV, Digital, OOH, Activation\u2026.) v\u00e0 hi\u1ec3u r\u00f5 quy tr\u00ecnh IMC<\/p>\n

\u0110\u00e3 tri\u1ec3n khai th\u1ef1c hi\u1ec7n c\u00f4ng t\u00e1c s\u00e1ng t\u1ea1o v\u00e0 quay \u00edt nh\u1ea5t >8 TVC v\u1edbi c\u00e1c c\u00f4ng ty Agency s\u00e1ng t\u1ea1o qu\u1ed1c t\u1ebf, hi\u1ec3u vai tr\u00f2 c\u1ee7a Account, Ceative Director, Planner, Production House\u2026<\/p>\n

Qu\u1ea3n l\u00fd t\u1ed1i thi\u1ec3u 3 nh\u00e3n h\u00e0ng thu\u1ed9c 3 ngh\u00e0nh h\u00e0ng kh\u00e1c nhau v\u00e0 ki\u1ec3m so\u00e1t ng\u00e2n s\u00e1ch \u0111\u1ed9c l\u1eadp. Trong \u0111\u00f3 2 nh\u00e3n h\u00e0ng r\u1ea5t \u00edt ng\u00e2n s\u00e1ch v\u00e0 1 nh\u00e3n h\u00e0ng ng\u00e2n s\u00e1ch Marketing thu\u1ed9c top 10 th\u1ecb tr\u01b0\u1eddng<\/p>\n

Ch\u1ee9ng minh v\u1ec1 c\u00e1c k\u1ebft qu\u1ea3 th\u00e0nh c\u00f4ng nh\u00e3n h\u00e0ng (Market Share, Brand Health) v\u00e0 doanh s\u1ed1 c\u00e1c nh\u00e3n h\u00e0ng ph\u1ee5 tr\u00e1ch (\u00edt nh\u1ea5t 5 n\u0103m) c\u1ed9ng d\u1ed3n c\u00e1c nh\u00e3n t\u1eeb 4.000 t\u1ef7 VND\/n\u0103m tr\u1edf l\u00ean ho\u1eb7c t\u01b0\u01a1ng \u0111\u01b0\u01a1ng<\/p>\n

C\u00f3 kinh nghi\u1ec7m trong vi\u1ec7c tung (ra m\u1eaft) s\u1ea3n ph\u1ea9m v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c k\u1ebf ho\u1ea1ch kinh doanh c\u1ee7a c\u00f4ng ty<\/p>\n

C\u00f3 kinh nghi\u1ec7m l\u00e0m vi\u1ec7c li\u00ean kh\u1ed1i ph\u00f2ng\/ ban ch\u1ee9c n\u0103ng<\/p>\n","protected":false},"parent":0,"template":"","_links":{"self":[{"href":"https:\/\/www.thp.com.vn\/tuyen-dung\/wp-json\/wp\/v2\/iwj_job\/23109"}],"collection":[{"href":"https:\/\/www.thp.com.vn\/tuyen-dung\/wp-json\/wp\/v2\/iwj_job"}],"about":[{"href":"https:\/\/www.thp.com.vn\/tuyen-dung\/wp-json\/wp\/v2\/types\/iwj_job"}],"wp:attachment":[{"href":"https:\/\/www.thp.com.vn\/tuyen-dung\/wp-json\/wp\/v2\/media?parent=23109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}