{"id":6974,"date":"2019-05-08T09:40:18","date_gmt":"2019-05-08T09:40:18","guid":{"rendered":"https:\/\/www.thp.com.vn\/tuyen-dung\/?post_type=iwj_job&#038;p=6974"},"modified":"2019-08-21T11:51:17","modified_gmt":"2019-08-21T04:51:17","slug":"binh-duong-brand-manager","status":"publish","type":"iwj_job","link":"https:\/\/www.thp.com.vn\/tuyen-dung\/cong-viec\/binh-duong-brand-manager\/","title":{"rendered":"[B\u00ecnh D\u01b0\u01a1ng] Brand Manager"},"content":{"rendered":"<h4>Quy\u1ec1n l\u1ee3i<\/h4>\n<ul>\n<li>L\u01b0\u01a1ng th\u01b0\u1edfng th\u1ecfa thu\u1eadn theo n\u0103ng l\u1ef1c v\u00e0 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng FMCG.<\/li>\n<li>M\u00f4i tr\u01b0\u1eddng chuy\u00ean nghi\u1ec7p, quy tr\u00ecnh ch\u00ednh s\u00e1ch, h\u1ec7 th\u1ed1ng ti\u00ean ti\u1ebfn.<\/li>\n<li>Ch\u1ebf \u0111\u1ed9 b\u1ea3o hi\u1ec3m cho c\u00e1 nh\u00e2n v\u00e0 gia \u0111\u00ecnh.<\/li>\n<li>Quy tr\u00ecnh \u0111\u00e1nh gi\u00e1 n\u0103ng l\u1ef1c c\u00e1 nh\u00e2n \u0111\u1ecbnh k\u1ef3, ghi nh\u1eadn v\u00e0 khen th\u01b0\u1edfng k\u1ecbp th\u1eddi.<\/li>\n<li>Xe \u0111\u01b0a \u0111\u00f3n.<\/li>\n<\/ul>\n<hr \/>\n<h4>M\u00f4 t\u1ea3 c\u00f4ng vi\u1ec7c<\/h4>\n<p>\u2013 Develop brand strategy (value proposition, positioning, pricing, etc.) and overall marketing plan and all marketing budgets for the brand.<\/p>\n<p>\u2013 Execute marketing plan to effectively reach customers, communicate value proposition and influence purchase decisions.<\/p>\n<p>\u2013 Define growth targets, strategy and tactics to achieve the growth targets for the brand.<\/p>\n<p>\u2013 Identify required and necessary market research, analyze customer in-sights and identify target segments for marketing efforts.<\/p>\n<p>\u2013 Work closely with market insights team to execute all research initiatives and select third party vendors.<\/p>\n<p>\u2013 Oversee the production of all advertising and communication programs and work closely with marketing communications team to ensure effective execution as well as selection of agencies and vendors.<\/p>\n<p>\u2013 Participates in a cross functional team to develop new product, including providing inputs on market, customer, etc. and ensuring successful launch of the product.<\/p>\n<p>\u2013 Provide brand achievement progress \/ updates to category manager and CMO.<\/p>\n<hr \/>\n<h4>Y\u00eau c\u1ea7u<\/h4>\n<p>\u2013\u00a0 \u00a0Minimum bachelor\u2019s degree in Business, Marketing or Advertising.<\/p>\n<p>\u2013\u00a0 \u00a04 + years of brand management experience in beverage industry.<\/p>\n<p>\u2013\u00a0 \u00a0Proven record of successfully delivering brand results.<\/p>\n<p>\u2013\u00a0 \u00a0Experience in launching products and developing business plan.<\/p>\n<p>\u2013\u00a0 \u00a0Excellent written and verbal communication skills.<\/p>\n<p>\u2013\u00a0 \u00a0Strong interpersonal and teamwork skills, strong analytical abilities.<\/p>\n","protected":false},"parent":0,"template":"","_links":{"self":[{"href":"https:\/\/www.thp.com.vn\/tuyen-dung\/wp-json\/wp\/v2\/iwj_job\/6974"}],"collection":[{"href":"https:\/\/www.thp.com.vn\/tuyen-dung\/wp-json\/wp\/v2\/iwj_job"}],"about":[{"href":"https:\/\/www.thp.com.vn\/tuyen-dung\/wp-json\/wp\/v2\/types\/iwj_job"}],"wp:attachment":[{"href":"https:\/\/www.thp.com.vn\/tuyen-dung\/wp-json\/wp\/v2\/media?parent=6974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}