{"id":8603,"date":"2019-07-12T18:51:16","date_gmt":"2019-07-12T18:51:16","guid":{"rendered":"https:\/\/www.thp.com.vn\/tuyen-dung\/?post_type=iwj_job&#038;p=8603"},"modified":"2019-07-12T18:51:16","modified_gmt":"2019-07-12T18:51:16","slug":"binh-duong-digital-media-planner-optimizer-senior-specialist-chuyen-vien-cap-cao-lap-ke-hoach-va-toi-uu-hoa-truyen-thong-truc-tuyen","status":"publish","type":"iwj_job","link":"https:\/\/www.thp.com.vn\/tuyen-dung\/cong-viec\/binh-duong-digital-media-planner-optimizer-senior-specialist-chuyen-vien-cap-cao-lap-ke-hoach-va-toi-uu-hoa-truyen-thong-truc-tuyen\/","title":{"rendered":"[B\u00ecnh D\u01b0\u01a1ng] Digital Media Planner &amp; Optimizer Senior Specialist\/ Chuy\u00ean vi\u00ean c\u1ea5p cao l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 t\u1ed1i \u01b0u h\u00f3a truy\u1ec1n th\u00f4ng tr\u1ef1c tuy\u1ebfn"},"content":{"rendered":"<h4>Quy\u1ec1n l\u1ee3i<\/h4>\n<ul>\n<li>H\u01b0\u1edfng \u0111\u1ea7y \u0111\u1ee7 BHXH, BH s\u1ee9c kh\u1ecfe<\/li>\n<li>Th\u01b0\u1edfng th\u00e1ng 13, th\u01b0\u1edfng th\u00e0nh t\u00edch, d\u1ecbp l\u1ec5, sinh nh\u1eadt, ph\u1ee5 c\u1ea5p, tr\u1ee3 c\u1ea5p kh\u00e1c.<\/li>\n<li>K\u1ebf ho\u1ea1ch ph\u00e1t tri\u1ec3n ngh\u1ec1 nghi\u1ec7p r\u00f5 r\u00e0ng<\/li>\n<li>C\u01a1 h\u1ed9i m\u1edf cho m\u1ecdi ng\u01b0\u1eddi (th\u0103ng ch\u1ee9c, thuy\u00ean chuy\u1ec3n t\u00f9y theo n\u0103ng l\u1ef1c &amp; nhu c\u1ea7u)<\/li>\n<li>\u0110\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o v\u00e0 ph\u00e1t tri\u1ec3n ki\u1ebfn th\u1ee9c, k\u1ef9 n\u0103ng chuy\u00ean m\u00f4n, l\u00e3nh \u0111\u1ea1o<\/li>\n<\/ul>\n<hr \/>\n<h4>M\u00f4 t\u1ea3 c\u00f4ng vi\u1ec7c<\/h4>\n<ul>\n<li><em>Develop annual digital MKT strategy and plan for each brand to achieve brand\u2019s goal.<\/em><\/li>\n<li><em>Manage digital campaign for all brands<\/em><\/li>\n<li><em>Manage DMEC spend of digital for all brand within given %.<\/em><\/li>\n<li><em>Lead Social Media Engagement and ensure both delivery against brand\u2019s KPIa as well as Return on Marketing Investment.<\/em><\/li>\n<li><em>Monitor and assess consumer trends, needs, behaviors and feed them back into the Market Insights and Brand team to inform the brand strategies<\/em><\/li>\n<li><em>Execute cross-functional business goals in the digital space (e.g. Marketing, Sales, Consumer Service objectives)<\/em><\/li>\n<li><em>Participate in centralized data-driven programming for online programs<\/em><\/li>\n<li><em>Maximize brand images &amp; values thru sponsorships.<\/em><\/li>\n<li><em>Coodinating to evaluate, select &amp; manage digital agencies.<\/em><\/li>\n<li><em>Lead real-time direct consumer interaction via social media and maximize the transparency between brand digital and brand marketing team.<\/em><\/li>\n<li><em>Development and sharing of digital best practices \u2013 especially by close following of facebook BluePrint and other online courses available<\/em><\/li>\n<li><em>Evaluate the quality of online media services of agencies and check acceptance of digital media channel results of each campaign.<\/em><\/li>\n<li><strong><em>Optimizing effective KPI of Media Campaign.<\/em><\/strong><\/li>\n<\/ul>\n<hr \/>\n<h4>Y\u00eau c\u1ea7u<\/h4>\n<ul>\n<li><em>Have a real deeply knowledge and experience of Facebook ( multi objective for campaign: awareness, reach, conversion, build interaction..)<\/em><\/li>\n<li><em>Have a real knowledge and experience with Google Adwords, Google Analytics, Google tools, and the top social channels<\/em><\/li>\n<li><em>Strong unsderstanding of Social media, apps, &amp; video platforms<\/em><\/li>\n<li><em>Ability to identify key marketing insight and analyis data trends. Ability to effectively communication and report statistics<\/em><\/li>\n<li><em>Consitently raise the standard of paid digital activation. Lead the action plan to drive the efficienc of PPC campaigns.\/ <\/em><\/li>\n<li><em>Have a good understanding and can pick up new tool quickly<\/em><\/li>\n<li><em>Knowledge of competitive and behavior on marketplace FMCG is advantage<\/em><\/li>\n<li><em>Excellent understanding of online media planning, implementation and optimizations<\/em>\/<\/li>\n<\/ul>\n","protected":false},"parent":0,"template":"","_links":{"self":[{"href":"https:\/\/www.thp.com.vn\/tuyen-dung\/wp-json\/wp\/v2\/iwj_job\/8603"}],"collection":[{"href":"https:\/\/www.thp.com.vn\/tuyen-dung\/wp-json\/wp\/v2\/iwj_job"}],"about":[{"href":"https:\/\/www.thp.com.vn\/tuyen-dung\/wp-json\/wp\/v2\/types\/iwj_job"}],"wp:attachment":[{"href":"https:\/\/www.thp.com.vn\/tuyen-dung\/wp-json\/wp\/v2\/media?parent=8603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}