Ho Chi Minh, April, 2016 — Tan Hiep Phat (THP) Beverage Group, Vietnam’s leading private, wholly owned Fast-Moving Consumer Goods (FMCG) business, today announced that it has signed an exclusive two-year agreement that will see ultra-marathon runner and skydiver Thanh Vu play a multifaceted role in highlighting one of the Company’s leading brands on the Vietnamese and international stage.
Under the agreement, Thanh Vu will be personally involved with multiple ventures to promote the merits of the Company’s National Brand, Number 1 Energy Drink, to those engaged in sport and demanding physical activity. This will range from participation in product development, marketing and advertising campaigns.
“We are delighted that Thanh Vu has agreed to represent THP. It is an obvious pairing for us with our national brand, Number 1 Energy Drink,’ said Dr. Thanh, CEO and Founder of THP. “Our focus is on the wellbeing of our consumers and always meeting their needs. We are excited at having signed such a well-respected athlete who continuously aspires to inspire others to participate in extreme sports. I am confident that Thanh Vu will allow us to build a deeper relationship with existing consumers while attracting a new group of followers to our national brand, Number 1 Energy Drink.”
Ms. Thanh Vu said, “This is a great opportunity for not just me but also for extreme sports and endurance runners across the world. Ultra-marathons are extremely taxing on the body and rehydration, particularly in sometimes intense heat, is critical. I have been a fan of Number 1 Energy Drink for years so for me to be appointed brand ambassador is a great honour. Dr. Thanh and I also share the same belief that nothing is impossible, dare to do! “
“It is a special honour to be able to represent a National Brand of my country. As an athlete it is an added bonus that Number 1 Energy Drink is also preservative. It is energy in a bottle and that is exactly what I need day in, day out,” said Ms. Thanh Vu.
Ms Thanh Vu is training to become the first South East Asian female to complete the 4 Desert Grand Slam, the ultimate challenge in ultra-running (http://www.4deserts.com/4_deserts_grand_slam). THP currently distributes its products to all 63 provinces within Vietnam and a further 16 international markets.