Last summer, a simple act of peeling back the label on a bottle of Number 1 Energy Drink led Trịnh Thị Ngọc, a factory worker in Thanh Hóa Province, to win VND 50 million — money she used to pay down part of her family’s home-building debt.
SUMMER MODE: ON — THE “PEEL & WIN INSTANTLY 2026” CAMPAIGN IS UNDERWAY
A year later, as another season of intense heat sweeps across the country, Ngọc is no longer the only one turning a refreshing drink into a moment of anticipation. What began as her personal routine — grabbing a bottle of Number 1 for an energy boost, then peeling back the label to enter the promotional code hidden underneath — has become a familiar sight among her co-workers.
At the garment factory where she works, employees now linger over their empty bottles for a few extra seconds. After quenching their thirst, they carefully peel back the labels, enter the codes on their phones, and wait for the result to appear on screen, each hoping that luck might choose them next.
“The VND 50 Million Arrived When Our Family Needed It Most”
On a humid afternoon inside a garment factory in Thanh Hóa Province, the rhythmic buzz of sewing machines fills the workshop as workers settle into another shift. Among them is Trịnh Thị Ngọc, who, like many of her colleagues, reaches for a bottle of Number 1 Energy Drink to stay focused through long hours on the production line.
For the 33-year-sold worker, it had long been a simple habit — a quick boost of energy to help her maintain the pace required to meet daily production targets. But last summer, that routine purchase unexpectedly changed her family’s fortunes.
A year later, colleagues at the factory still remember the story.
Trịnh Thị Ngọc says the VND 50 million prize she won through a Number 1 promotional campaign helped her family reduce the debt they incurred while building their home.
After finishing a bottle of Number 1 during a break, Ngọc peeled back the label and entered the promotional code printed underneath. She had done it countless times before, never expecting anything to come of it.
“I only entered the code for fun,” she recalled with a smile. “Winning a major prize was the last thing on my mind.”
Several days later, she received a phone call informing her that she had won the campaign’s top prize: VND 50 million in cash.
The news felt too good to be true.
“At first, I thought it was a scam,” she said. “I kept asking whether it was real. Then I went online to check because I simply couldn’t believe it.”
When the reality finally sank in, emotion quickly followed.
“The VND 50 million arrived when our family needed it most.”
Like many young families in rural Vietnam, Ngọc and her husband had spent years trying to build a more secure future for their children.
After marrying in Ngọc Lặc District, the couple relocated to her hometown in Yên Phú Commune in 2021 in search of better opportunities. Her parents gifted them a small plot of land, allowing them to begin construction of a family home. Yet turning that dream into reality required taking on substantial debt.
While Ngọc works full-time at the garment factory, her husband balances part-time work with caring for their young children. Together, their income is modest, and household finances are often stretched thin.
“There were months when, after paying school fees, daily expenses and loan repayments, there was almost nothing left,” she said.
With combined earnings of around VND 8–9 million per month, unexpected expenses can quickly become overwhelming, particularly during periods when work slows and overtime opportunities disappear.
Against that backdrop, the prize money represented far more than a lucky windfall.
Number 1’s annual summer promotion has awarded hundreds of prizes worth billions of đồng over the years, with many winners using the money to address pressing family needs.
For Ngọc, there was never any question about how the money would be used.
“The first thing I did was put it toward our housing debt,” she said.
The payment did not erase the family’s financial challenges, but it eased a burden that had weighed heavily on them since construction began.
What began as an ordinary purchase during a work break became an unexpected source of relief for a household navigating the realities of rising costs and limited income.
For some, VND 50 million may be viewed simply as a fortunate prize. For Ngọc and her family, however, it represented something far more meaningful: a chance to regain a measure of financial breathing room and move one step closer to the stability they had been working toward for years.
Here’s a professionally adapted continuation that preserves the article’s structure and tone while reading naturally in English-language feature journalism rather than as a literal translation.
From a Casual Entry to a Story Shared Across the Factory Floor
Following her win, Ngọc’s story quickly spread throughout the company. During breaks, co-workers would stop her to ask how they could participate. Some even brought their bottles over and asked her to walk them through the process, worried they might enter the code incorrectly.
“Now, after finishing their drinks, everyone in the workshop peels back the label and enters the promotional codes from Number 1, Dr Thanh Herbal Tea, or Không Độ Green Tea,” she said with a laugh.
After each drink, Ngọc and many of her colleagues continue the habit of peeling back the label, entering the code, and waiting for the result to appear on their phones — a small moment of excitement amid the working day.
The enthusiasm has extended well beyond the factory gates. Ngọc’s husband, younger brother, and even her parents now participate in the “Peel & Win Instantly” promotion whenever they can. Her younger brother recently won mobile phone top-up credits twice in succession.
“Some evenings, the whole family sits together entering codes and waiting for the results. It’s surprisingly fun,” she said.
Although she has not won another major prize, Ngọc still takes part regularly after finishing a drink.
“Whenever I’m exhausted after a long shift, I drink a Number 1 to stay alert and then peel back the label while I’m at it,” she said.
The trend is not limited to Number 1 Energy Drink. Many workers at the factory have also turned to Không Độ Green Tea to cool down and relieve workplace stress, or Dr Thanh Herbal Tea to refresh themselves during the hottest days of summer. Once they’ve finished their drinks, they continue participating in the promotion by entering the codes hidden beneath the labels.
Even small prizes can generate excitement. A worker winning a phone top-up worth only a few tens of thousands of đồng is often enough to spark animated conversations along the entire production line during break time.
“Sometimes Luck Arrives When You Least Expect It”
This summer, the “Peel & Win Instantly” promotion for Number 1 Energy Drink, Dr Thanh Herbal Tea, and Không Độ Green Tea is offering more than 500,000 prizes in the form of mobile phone credits ranging from VND 10,000 to VND 50,000, awarded continuously throughout the campaign.
During this year’s intense heat, many consumers have developed a new routine: finishing their drink, peeling back the label, entering the code, and waiting to see whether luck strikes.
Participation is straightforward. After purchasing a promotional product, consumers simply peel back the label to reveal a code, then either enter it on the campaign website or submit it via text message to the designated hotline. Results are delivered almost instantly.
In addition to the instant-win prizes, every valid entry also qualifies for prize draws featuring three Grand Prizes of VND 100 million in cash each, along with dozens of First Prizes worth VND 10 million.
The live-streamed prize drawings are scheduled for June 4, July 20, and September 4 on the official social media pages of Number 1 Energy Drink, Không Độ Green Tea, and Dr Thanh Herbal Tea.
As temperatures soar across the country, scenes of people lingering over their empty bottles for a few extra seconds have become increasingly common — at roadside cafés, factory canteens, and rest stops alike. A quick drink is often followed by a quick glance beneath the label and a hopeful wait for the result.
Ngọc still vividly remembers the moment she saw the notification announcing her win last year.
“My hands were shaking when I read it,” she said. “Sometimes luck arrives when you least expect it.”
Consumers who choose Number 1 Energy Drink, Dr Thanh Herbal Tea, or Không Độ Green Tea this summer have the opportunity to win from more than 500,000 mobile phone credit prizes, as well as three Grand Prizes worth VND 100 million in cash each.
Perhaps that is why stories like Ngọc’s continue to resonate. It is not simply the value of the prize that captures people’s attention, but the reminder that unexpected good fortune can still find its way into the lives of ordinary people.
It may be a factory worker trying to repay a home-building loan. A driver taking a break from the midday heat. Or a young employee stopping at a roadside shop for a cold drink after a long shift.
And sometimes, the distance between an ordinary refreshment and a moment that brightens someone’s day is only a few seconds long — the time it takes to peel back a bottle label and discover what might be waiting underneath.
