Cooling Down Life: Beating Stress Is Beating Yourself
In the age of FOMO and suffocating KPIs, Gen Z is no longer willing to trade well being for achievement. They are openly pushing back against hustle culture, redesigning the …
Freshmen “Level Up”: The Formula to Not Only Survive but Break Through
Stepping into university life, many freshmen feel both excitement and uncertainty. Gone are the hand holding schedules of high school and the teachers who supervised every step of the way. …
Fueling Passion: The Story of a Man Who Guards the City’s Peace Through the Night
10:30 p.m. The lobby of a 40-story apartment complex in the heart of the city still glows brightly. Footsteps fade as residents trickle home. The elevator doors close, leaving only …
Switching On Calm: How Gen Z Is Cooling the Mind Amid a Storm of Pressure
Amid relentless deadlines and an ever accelerating pace of life, Gen Z is rewriting the definition of success. Salary and bonuses are no longer the ultimate goals; what matters more …
62% of Gen Z Are Stressed: How Do You Cool Down Life?
The first rays of sunlight filter through the leaves, brushing across Vân Giang’s face. She opens her laptop, eyes still heavy after barely three hours of broken sleep stolen in …
Deadlines May Be on Fire, but the Mind Must Stay Chill at “Zero Degree”: Gen Z’s Formula for Cooling Down Life
The alarm rings like an emergency call from the Deadline Department. Laptop screens glow with messages, emails, and task lists flashing red. At 27, coder Thế Hiển feels trapped in …
The “Coolcation” Trend: How Young People Take Control and Cool Down Life at “Zero Degree”
As October pushes work routines to their limits, Gen Z doesn’t wait for relief to arrive. Instead, they boldly close their laptops and create their own coolcations short, intentional getaways …
Gen Z Vietnam’s Take on Work–Life Balance: Sip Tea, Breathe Deep, Create Freely
At 7:00 a.m. in Ho Chi Minh City, the daily rush is already in full swing. Streets are packed, horns blare relentlessly, and everyone seems locked in a race against …
October and Last-Minute Getaways to Cool Down Life
October arrives with gentler sunlight, easing deadlines, and a city that seems to exhale after months of relentless pressure. In this rare pause, young people seek their own ways to “cool down life”—through short trips and quiet moments that soothe the mind and restore balance before the year’s final sprint. Amid the rising trend of “coolcation”—vacations designed to cool the body, mind, and spirit—young people are shaping a new way of living: one that dares to face pressure head-on, and has the courage to pause in order to move forward more strongly. That was the choice of Phương Lan (28, Ho Chi Minh City), Head of Digital Marketing at a construction materials and interior design company, who selected Bảo …
Number 1 Awards Over VND 9.5 Billion in Prizes, Continues Search for Winning Customers
As part of its massive summer promotion “Fuel Your Passion,” energy drink brand Number 1 has awarded over VND 9.5 billion in mobile top-up cards to hundreds of thousands of …
Why Millions Trust “Trà Xanh Không Độ” (Zero Degree Green Tea): A Story of Innovation, Quality, and Sustainability in Vietnam’s Beverage Industry
In a market as dynamic and discerning as Vietnam’s, one bottled tea brand stands out not just for its refreshing taste but also for its cutting-edge production technology and unwavering …
Reasons Behind Breakthrough Value of “Trà Xanh Không Độ”
In a competitive beverage landscape where health-conscious consumers demand both quality and transparency, Trà Xanh Không Độ (Zero Degree Green Tea) has emerged as a standout success in Vietnam’s ready-to-drink …
