Freshmen and the city two worlds colliding to create a vibrant remix. Between deadlines, part time shifts, and a flood of new experiences, Gen Z has learned how to ease …
Crossing the gates of university, freshmen officially “onboard” into an entirely new world one defined not only by lectures and deadlines, but also by unfamiliar experiences: living away from home, …
As autumn arrives, Ho Chi Minh City feels more vibrant than ever, welcoming hundreds of thousands of freshmen embarking on their first year of university the official “onboarding” season of …
As the late afternoon sun filters through the trees, a Saigon campus hums with laughter. A group of students gathers around a stone bench, chatting about an upcoming presentation while …
It is a morning toward the end of the year in Ho Chi Minh City. Soft sunlight slips through the window, dancing across desks crowded with meeting schedules, unread emails, …
In the age of FOMO and suffocating KPIs, Gen Z is no longer willing to trade well being for achievement. They are openly pushing back against hustle culture, redesigning the …
Amid relentless deadlines and an ever accelerating pace of life, Gen Z is rewriting the definition of success. Salary and bonuses are no longer the ultimate goals; what matters more …
The first rays of sunlight filter through the leaves, brushing across Vân Giang’s face. She opens her laptop, eyes still heavy after barely three hours of broken sleep stolen in …
The alarm rings like an emergency call from the Deadline Department. Laptop screens glow with messages, emails, and task lists flashing red. At 27, coder Thế Hiển feels trapped in …
As October pushes work routines to their limits, Gen Z doesn’t wait for relief to arrive. Instead, they boldly close their laptops and create their own coolcations short, intentional getaways …
At 7:00 a.m. in Ho Chi Minh City, the daily rush is already in full swing. Streets are packed, horns blare relentlessly, and everyone seems locked in a race against …
October arrives with gentler sunlight, easing deadlines, and a city that seems to exhale after months of relentless pressure. In this rare pause, young people seek their own ways to “cool down life”—through short trips and quiet moments that soothe the mind and restore balance before the year’s final sprint. Amid the rising trend of “coolcation”—vacations designed to cool the body, mind, and spirit—young people are shaping a new way of living: one that dares to face pressure head-on, and has the courage to pause in order to move forward more strongly. That was the choice of Phương Lan (28, Ho Chi Minh City), Head of Digital Marketing at a construction materials and interior design company, who selected Bảo …
